In October we launched a national promotional campaign of the Guidance for Employees project under the slogan Seize the opportunity of free counselling for employees (Professional support to information and guidance activities and validation of non-formal knowledge 2016–2022 – in Slovenian), whose goal is to address as many adults as possible and engage them in counselling for education.
In all towns and cities, where the project service providers are operating, the employees were being addressed through billboards, and in addition a radio and television ads that are played by the national media (RTV Slovenia) were prepared. The interview (in Slovenian) with the counsellor Biserka Plahuta from Velenje AEC that describes the case of counselling at the Skaza d.o.o. company, is published on the web portal of the RTV Slovenia Multimedia Centre.
The promotional campaign is supported by the new project website, www.zaznanje.si. During the promotional campaign, which ended in November, this website was primarily intended to inform the employees and employers regarding the services, which are available to them free of charge within the context of the project, while the Contact section includes contact information of all providers. We will continue to supplement and update the website. We would like to establish a website that will be aimed at individual employees as well as companies. It will provide as much information as possible with regard to different measures, opportunities for education and training for employees.
Urška Pavlič (urska.pavlic@acs.si), SIAE
